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Non-Tech : Ameritrade

AMTD 1.030

+3.5%

Jan 8 3:56 PM EST

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To: DavidCG who wrote (462)	3/15/1999 10:52:00 PM
From: DavidCG	Read Replies (1) of 513

CBS Marketwatch reports from the Paine Webber conference today: >>>>>>>>>>>>>>>>>> Ameritrade (AMTD) is ramping up its technical focus to deal with increased customer demand, CEO J. Joe Ricketts said. The online service has 354,000 members as of the end of 1998 and expects to report a jump in membership when it reports fiscal second-quarter earnings in three weeks. For the second quarter, the company planned to spend $25 million on advertising but only spent between $12 million to $15 million due to increased membership. Ricketts said the increased membership has "put a great stress on all online brokers." Ameritrade has budgeted over a $100 million to spend on trading technology, though a time frame wasn't provided for the expenditure. Other upcoming business moves include underwriting, 24 hour retail trading and a possible spinoff of its On Money one-stop financial portal. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Good Trading! -DavidCG

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