SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : America On-Line: will it survive ...?
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: Sam who wrote (4665)9/3/1997 12:12:00 PM
From: Harry Larson   of 13594
 
>From what I understand, it includes all trail and long term subs.

The last time AOL discussed definition of churn (back in Q496-Q197)
it excluded trial subs -- which is nonsense, because that ignores
the cost associated with obtaining and servicing trial subs.

>I think right now member retention stands around 85% or so,
>but I'm not positive about this

AOL has refused to disclose any specific figures related to
churn. Given that AOL has habit of re-defining metrics to
suit the moment, but not disclosing those deifnitions, statements
such as "lowest churn in two years" are suspect.
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2026 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News