Tom,
I wouldn't pay $35 for a company report, but I'm not a professional broker that advises clients or a fund manger that needs to move a few million bucks. If I were, I'm sure it would be different.
As a small retail investor/trader I don't pay a heck of a lot of attention to ROE, Book Value, or such. Some may call that foolish or naive, but it really doesn't seem to matter to me. The one thing I always do, before anything else, is look at the PnF chart. I figure all of that other stuff is shown in the supply and demand.
As for the financial portal, if you can increase my speed of access to pertinent information then it would be great. I try to adhere to the KISS principle as much as possible and anything that slows me down or complicates my process doesn't stay around long.
Right now I have a half a dozen browsers open along with QCharts and while I'm waiting for one to load, I can instantly "click" and be somewhere else.
For me, it's like trying to watch 6 different channels on TV one at a time on one screen. If there was some way to be able to watch six channels at the same time on one screen, or the equivalent, it would be great.
I understand the need to evolve as a leader in financial services, but right now I'm fully satisfied with DWA. There's already more there than I can use, but I'm just a little fish in a large pond trying to stay away from the sharks.
arno |