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Non-Tech : Any info about Iomega (IOM)?
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To: Neil_L who wrote (46980)2/5/1998 10:59:00 PM
From: Michael Coley   of 58324
 
RE: WSJ Article on Loyal On-line IOM Investors.

Great article! That's by far the most positive thing I've seen from the WSJ on Iomega.

As far as the Advertising budget being $10 million for the first 10 months of 1997, I think that's way off. By my calculations, it was somewhere between $70 and $100 million, which is about 1/3 of SG&A. I'd have to dig around to figure out where I came up with that numbers, but I'm pretty confident in it.

- Michael Coley
- wwol.com
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