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Non-Tech : Iomega Thread without Iomega
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To: s. bateh who wrote (4708)11/30/1998 1:59:00 PM
From: Alan Rosen   of 10072
 
s.,

I agree, but, the general mass media and print ads did have their place, first you have create brand and product awareness. Once there is demand the "channel" can do a pretty good job of moving established product. One of KE's major failings, IMO, was that he did not know how to make the transition from flashy/expensive marketing gimmicks to a sustainable marketing program.

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