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Technology Stocks : America On-Line: will it survive ...?
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To: Follies who wrote (4774)9/11/1997 2:02:00 PM
From: jack rand   of 13594
 
You bring up a good point in that implicit in valuations of a lot
of Internet stocks is expectation that advertising will grow
exponentially and without interruption.

Just because eyeballs are there doesn't automatically mean that
advertising will follow commensurately. Advertisers have budgets,
not bottomless bags of money. What's spent on the web or AOL
can't be spent elsewhere. This means that online has to demonstrate
that its eyeballs translate to sales better than other media.

Also, all advertising spending in the US is now at its best level
of growth in a decade, following on best levels of consumer confidence in 5 years. Of course, that won't last. But implicit in expectations for Internet advertising is that it will never end.
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