Here is the full text?: ALEXANDRE BALKANSKI - C-CUBE MICROSYSTEMS INC (CUBE) CEO Interview - published 11/04/1999
CEO INTERVIEW: ALEXANDRE BALKANSKI, C-CUBE MICROSYSTEMS INC (CUBE) THE WALL STREET TRANSCRIPT CORPORATION (HAU208)
ALEXANDRE BALKANSKI, President, CEO, and founder of C-Cube Microsystems, has been with the company since inception in 1988, and its President and Chief Executive Officer since July, 1995. He had previously served as the company's Executive Vice President and Chief Operating Officer. Prior to joining C-Cube, Dr. Balkanski had co-founded and served as President of Diamond Devices, a semiconductor company specializing in Digital Signal Processing (DSP). He is a member of the Board of Directors of C-Cube Microsystems, and serves as an outside Director on the board of PMC-Sierra, Inc. Dr. Balkanski was graduated from Harvard College with a B.A. in Physics. He went on to earn his M.S. in Physics and a Ph.D. in business economics from Harvard University.
SECTOR: SEMICONDUCTORS
TWST: Could you begin by giving a brief overview of C-Cube?
Dr. Balkanski: We were established a little over 10 years ago as the transition from analog to digital video was just getting started. We began as an innovative semiconductor company that developed many of the original technologies for putting video into digital formats. In 1996, we acquired an outstanding systems company, DiviCom, which is a digital video networking play. Today, DiviCom deploys video network infrastructure systems for companies such as DirecTV for satellite, Cablevision for cable, and BellSouth for Microwave cable. DiviCom enables the video networks to be deployed, while the semiconductor side of the company develops the key element of video compression and decompression that allow for digital video to be transmitted and stored in consumer and communication applications. On the semiconductor side, the key business is in interactive set-top boxes, digital video disks (DVDs), and the future recordable DVD platform. The company should bring in approximately $400 million in revenue this year, which represents very rapid growth over the past few years. DiviCom, is currently growing the fastest of our two organizations, with over 30% gain each year, and the semiconductor division is experiencing an acceleration of growth based on million-plus units of DVD shipped in single quarters, set top boxes and Codecs.
TWST: What are the most significant trends, developments, changes and so forth you anticipate in your markets over the next several years?
Dr. Balkanski: The most significant development on the consumer side is the advent of recordable digital video platforms. We are now involved in powering consumer electronics devices that can record and playback digital video in the home. Over the next several years, recordable platforms for the digital video disk represent the most significant development on the semiconductor side. Another very significant development on the communication side is the interactive set-top box. Multiple services such as data, voice and video on one platform into the home impact both our DiviCom system activity as well as our semiconductor activity. We see these as big powerful trends.
TWST: What are the greatest opportunities for C-Cube over the next several years? Is there a chain of events that could lead the company to substantially exceed expectations?
Dr. Balkanski: I think that the greatest opportunities are to play out these big trends that I have outlined: recordable platforms, interactive set-top boxes and the convergence of multiple services. We have pioneered the encoding technology, enabled an entire industry; and now we have an enormous opportunity in transferring this enabling technology into mainstream consumer electronics. Similarly, we have pioneered and enabled the deployment of digital video networks and the interactive set-top, establishing a dominant position by delivering a complete communication solution between DiviCom and the Semiconductor division. Those are the big opportunities that we have to exceed expectations and solidify our already strong position.
TWST: What are the major concerns or risks that the company faces now and in the future?
Dr. Balkanski: I think that the major issues are to remain focused on our core competencies, to run with the markets as they develop and to establish 'first mover' advantage, which we have done historically. There is nothing like being first in a market just as it takes off.
TWST: What else sets the company apart from your competition?
Dr. Balkanski: I think what sets us apart first is our heritage in digital video. We literally pioneered this field. We have secured a first mover advantage at each generation, and have been able to evolve with the technological and marketplace changes. Also, as I noted earlier, we are a complete communication play. Much the same way that the cellular telephony players, Nokia and Ericsson, have an infrastructure division and a hand-held division, we have DiviCom to deploy the digital video communication infrastructure, and then we have a powerful semiconductor play. That's end-to-end completeness and that's what sets us apart.
TWST: How do you think your R&D expenditures will change in the future?
Dr. Balkanski: We want to increase R&D expenditure as much as possible. We have been spending for R&D at the level of about 18 to 20% of our revenue, which is quite aggressive when compared to our competitors. Our hope is to use accelerating revenue growth to increase the absolute dollars while maintaining our high percentage in R&D, and creating even more advanced technology. This, we feel, will keep us ahead of the competition.
TWST: Any weaknesses in the company that need to be addressed or put differently, any challenges to be me?
Dr. Balkanski: The key challenge is to face up to our big and powerful competition. In order to do this, we need to be sure that in the markets that we engage, we have critical mass and the ability to win in markets where we choose to engage customers. Winning to us, which translates to a 30% percent steady state market share position. The way to do this is through a combination of organic growth and acquisitions.
TWST: What are your specific goals for C-Cube over the next few years?
Dr. Balkanski: Our specific goals are to perform as strongly as possible for shareholders, to navigate ahead of the very rapidly developing digital video markets and to grow faster than our competitors.
TWST: How do you feel about the valuation that the market is currently placing on your stock?
Dr. Balkanski: The value of our stock is the currency we must use to retain our strong employee talent and to make acquisitions. Therefore, it is critical to our success that we continue to grow that valuation. It's a means to an end, and the end is to play a powerful role in this market.
TWST: If we were sitting down now with a group of potential long-term investors, what reason would you give them to invest in C-Cube Microsystems?
Dr. Balkanski: I would illustrate for them the rapid and accelerating pace of growth in our markets coupled with our unique position. We are dominant in all of our key markets: systems for communication deployment, set-top boxes, DVDs and encoding. Maintaining and growing this dominant position is what will insure strong financial performance for the company, now and into the future.
TWST: Thank you.
ALEXANDRE BALKANSKI, PH.D. President & CEO C-Cube Microsystems, Inc. 1778 McCarthy Boulevard Milpitas, CA 95035 (408) 490-8615 (408) 490-8384 (408) 490-8615-FAX
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