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Technology Stocks : Qualcomm Incorporated (QCOM)
QCOM 175.32+0.3%3:59 PM EST
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To: Pierre who wrote (4801)10/17/1997 5:30:00 PM
From: Maurice Winn   of 152472
 
Pierre, I agree with you that many people want to deal with known quantities. Not for them some random unknown future event. So for them, you offer other pricing plans. You could have 4 plans [not too many or THAT gets confusing]. One could be $1000 per month with unlimited calling anytime. One could be a flat $1 per minute anytime. One could be peak time, off-peak. One could be "CURRENT PRICE IS ...".

That way people all get what they want - well, more people do. I believe that with time, the variable pricing would be most popular because it is necessarily the cheapest mechanism. It is the one which generates the volume calling at the lowest rates.

So I agree completely with your objection, but the answer is in having several plans from which to choose. As they do now.

I know it is a complete change in psychology to have customers setting prices - but that is actually what does happen anyway, but it is just harder to detect in normal commerce and it takes a long time to get there. Especially in monopoly situations. But now there is massive processing power in the base stations and the Q-phone in the palm of your hand. That is what enables the decision making to be devolved from a central planning, USSR communist , 5 year plan type system to one which takes account of the infinite processing power of a multitude of minds, which understand their own needs better than any central system ever can.

See, it isn't a bad idea! Just new.

Mqurice

PS: of course, die hard socialists like Ramsey will demand a centrally planned phone economy.
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