Motorola to Supply All Young Broadcasting TV Stations With ATSC-Compliant Encoding Systems
biz.yahoo.com
HORSHAM, Pa., Jan. 20 /PRNewswire/ -- Motorola, Inc. (NYSE: MOT - news) Broadband Communications Sector, formerly General Instrument Corporation, announced today that it has been selected by Young Broadcasting Group to supply the ATSC-compliant standard-definition (SD) and high-definition (HD) MPEG-2 encoders for all of Young's 12 television stations. The announcement came after Young Broadcasting concluded a series of extensive tests among several leading encoder manufacturers to ensure the highest possible digital picture quality for their new digital television services.
''When evaluating ATSC encoders for our stations, picture quality was an important element. We were also looking for a reliable, experienced supplier with the capacity to act as a partner through the seven-year digital transition,'' commented Rob Harrison, Vice President of Engineering for Young Broadcasting. ''A station that we are acquiring, KRON in San Francisco, and our own KCAL in Los Angeles have been successfully using the Motorola high- definition and standard-definition encoders and have both been impressed with the systems, as well as with Motorola's commitment and follow-through,'' added Harrison. Before the end of 2000, Young intends to outfit KCAL, Los Angeles and five additional stations with high definition broadcast equipment.
''We are thrilled to work with Young Broadcasting as they begin the task of migrating their TV stations to digital,'' said Thomas Lynch, Senior Vice President and General Manager of Motorola's Satellite & Broadcast Network Systems (SBNS) business unit. ''We are working very hard to continue to develop the very best digital compression systems, and to apply resources to ensure 100% compliance with ATSC standards,'' added Lynch.
The ATSC-compliant, DigiCipher® II encoder systems include a PC-based system controller and a Program and System Information Protocol (PSIP) generator that ensures on-air MPEG-2 bitstream compliance with FCC standards. The DigiCipher II system enables easy high-definition or standard-definition system expansion, allowing Young stations to add channels without costly equipment swap-outs or software upgrades. The DigiCipher II technology provides exceptionally powerful and sophisticated digital video compression, allowing operators to effectively add channels without sacrificing picture quality.
DigiCipher II technology is developed by Motorola's San Diego-based SBNS business unit, which provides digital television systems sending compressed video service to cable television headends, television network affiliates, corporate locations, or consumer homes. The technology compresses and multiplexes both SDTV and HDTV signals within a single integrated transmission system. It is compatible with MPEG-2 standards for transport and video syntax. The DigiCipher II system uses the Dolby® brand AC-3® audio compression system.
About Motorola
Motorola, Inc. (NYSE: MOT - news) is a global leader in providing integrated communications solutions and embedded electronic solutions. These include:
Software-enhanced wireless telephone, two-way radio, messaging and satellite communications products and systems, as well as networking and Internet-access products, for consumers, network operators, and commercial, government and industrial customers.
Digital and analog systems and set-top terminals for broadband cable television operators.
Embedded semiconductor solutions for customers in the networking and computing, transportation, wireless communications and imaging and entertainment industries.
Embedded electronic systems for automotive, communications, imaging, manufacturing systems, computer, consumer and industrial markets.
Sales in 1999 were $30.9 billion.
For more information, visit Motorola on the Web at www.motorola.com.
Motorola® and DigiCipher® are registered trademarks of Motorola Inc. Dolby® and AC-3® are registered trademarks of Dolby Laboratories Licensing Corporation. All other product or company names may be trademarks of their respective owners.
SOURCE: Motorola Broadband Communications Sector
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