Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Andrew Shih who wrote (48523)	2/22/1998 12:27:00 PM
From: Rocky Reid	Read Replies (1) of 58324

>>I'm just trying to decide the worst-case influence from Sony's HiFD.<< Your assumption is by no means "worst-case." Let's examine another possible scenario. Sony HiFi ships July 1, 1998. However, the Sony marketing blitz starts 2 months prior, as well as the chance to pre-order the drive in every PC catalog, retail stores, and numerous web sites. As a result of people pre-ordering HiFi , retail Zip sales decline 20% in June. Within 2 months after HiFi's rollout, retail Zip sales have declined by 50%. Since most of Iomega's money is made by selling retail Zip drives and discs, Iomega and its delicate stock price at a PE of 20 finds itself in a world of shi...excuse me...Shinola. Just another possible scenario.

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