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Politics : Politics for Pros- moderated

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From: Stan5/5/2012 12:42:42 PM
1 Recommendation   of 794098
 
This idea will catch on big time in the upcoming years. The way the older generation has racked up an insurmountable tax bill for the younger ones to pay off, they'll be forced to swap and barter to live.

Frugal Millennials Eschew Stores for Apparel Swaps

"Retailers from Gap Inc. (GPS) to Urban Outfitters Inc. (URBN) are already struggling to persuade consumers to pay full-price for clothes. Now, it turns out, many of their younger customers prefer trading T-shirts, jeans and designer dresses among themselves than actually buying new gear.

Clothing swaps are a hot ticket for Americans aged 18 to 34. Millennials attend swap house parties from New York to San Francisco. And they gather online, frequenting such sites as Swapstyle.com, which has swelled to more than 55,000 members since its 2002 founding.

Frugality has become a way of life for a cohort weighed down by student-loan debt and high joblessness, according to WSL Strategic Retail. In a WSL survey, 80 percent of respondents aged 18 to 34 said it was key to get the lowest price on most things they buy, up from 69 percent two years earlier and the only change among the three age groups surveyed."

continued. . . finance.yahoo.com



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