Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Tom Carroll who wrote (48628)	2/23/1998 11:29:00 AM
From: Herb Fuller	of 58324

All , Re>>>SyQuest's Fate Hangs On SparQ <<< Snip: Iomega took the disk drive industry by storm when it introduced the first removable disk drive Zip product, an industry innovation. Iomega [IOM] added insult to injury by hitting all the appropriate price points and waging an unusually aggressive marketing campaign to get the word out. "Iomega came in and essentially ate their lunch," analyst Tenney says. "They were very focused, and they gave the customer exactly what they wanted. It's your basic Marketing 101, and Iomega went full-bore Snip Long IOM , Herb techweb.com

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