washcapsfan - hockey & P6 in same article, eh?
Savvis Feeling NHL Blues In St. Loo
Story Filed: Wednesday, August 30, 2000 6:35 PM EST
Washington, DC, Aug. 30, 2000 (ISWire Sports Beat via COMTEX) -- Global Internet service provider (ISP) Savvis Communications Corp. (NASDAQ: SVVS) Monday announced the inking of a new 20-year, $70 million pact with the National Hockey League (NHL) St. Louis Blues for the naming rights to the Kiel Center in St. Louis, Missouri.
The building will now be known as the Savvis Center.
Savvis is a breakaway company in a rapidly growing global market, and we are thrilled to have them as our partner, said Blues poobah Bill Laurie, who bought the team in September 1999 with Nancy Laurie, his wife and a Wal-Mart Stores heiress. We went through an extensive selection process to find a naming rights partner that shares our vision of quality and service, and Savvis delivers leading-edge, top-performance technology that matches our top-of-the-league building and team.
The Blues finished with the best record in the NHL in 1999-2000 before being upset in the opening round of the playoffs in a deciding seventh game by the San Jose Sharks.
Savvis has built a unique global network, said Savvis chief executive officer Rob McCormick, that delivers all of the data transmission solutions that businesses need to be competitive now, and to remain ahead of the pack in the future. In the same way, this partnership is an investment in maintaining and building the Savvis brand and raising our visibility as a leader in the marketplace.
The partnership with Savvis represents another professional sports franchise using the naming rights arena to join forces with a new technology, Internet-oriented company.
Just last week, the National Football League (NFL) New England Patriots announced their aborning new digs in Foxboro, Massachusetts, will be called CMGI Field as part of a relationship with Web conglomerate CMGI Inc. (ISWire Football News: August 23, 2000). As part of that deal, the Patriots hope to get their stadium eventually connected to The Internet s World Wide Web.
The NFL Baltimore Ravens are already getting their stadium connected to cyberspace as part of their relationship with Herndon, Virginia-based PSINet Inc. and Web-On-Site Inc. PSINet will provide Internet connectivity and Ravens fans will be able to use the Web-On-Site kiosk stations located in PSINet Stadium in Baltimore, Maryland, to access free Internet content (ISWire Football News: August 23, 2000).
Internet connectivity at the stadium is also in the future plans of the National Basketball Association (NBA) San Antonio Spurs as part of their relationship with SBC Communications, who will serve as naming rights partner for the Spurs planned new digs in San Antonio, Texas.
As part of the new deal between Savvis and the Blues, Savvis will serve as the host for the Blues site on The Internet s World Wide Web (StLouisBlues.com)
(Now if only P6 can score a hat trick during the 9/15/00 analysts day!) ;-) |