RFI Q3 2024 CC, post 5:
But if there's too big of a difference between the cost of the tires and they all had roughly the ability to do a similar job, then the OEMs would pick the cheapest solution. But in our case, they're not.
So it brings us back more directly to the question about PDLC versus SPD. Those technologies will coexist for a little while, but the fact of the matter remains that PDLC does little or nothing to block heat from visible light, which makes up half of the heat entering a vehicle through the roof.
So that's where the tire analogy sometimes somewhat breaks down because you don't have relatively similar performance between 2 technologies. And it comes down to being an education process. We and our licensees are doing that education and at the same time we're also working hard and succeeding at bringing down the cost differential between PDLC and SPD and that will also make the decision making a much different, easier and favorable process for us and for SPD.
Our next question comes from Jordan. Gauzy produced a press release about Ferrari's adoption of SPD Glass a few weeks ago, but Research Frontiers did not. Will Research Frontiers submit a public press release for when the Asian OEM model becomes official? Thanks, Jordan. Jordan, we expect to make such announcement.
But first, let me say that sometimes automakers can put interesting conditions on who, what, when, and even how something can be said. RFI, Vision Systems, and Gauzy have all experienced this over the years. Ferrari put some conditions on the recent press release.
Rather than wait what could have been a long time to clarify or remove such conditions, we and Gauzy decided to release what we could sooner rather than later and with Gauzy naming Research Frontiers and SPD technology in their press release.
Also, even though Gauzy put out the Ferrari press release on October 23, RFI noted Ferrari much earlier. As a matter of fact, a little more than 2 years ago, I started talking about the Ferrari Purosangue by name even before the car came out. In fact, I actually discussed it on all 9 of our last conference calls.
And just to complete the question, we hope that the Asian car maker as well as the other OEMs and the car models that I mentioned earlier are in our near term pipeline that many of the things that we've been saying on these conference calls will be confirmed directly multiple times.
Next question is somewhat of a technical one. Hold on. Joe, can you please comment on the recently completed study on SPD conducted in Saudi Arabia?
Well, thanks for the question. The study is entitled daylighting optimization of integrated suspended particle devices glazing in different school typologies, and it's a mouthful. And it highlights SPD SmartGlass' substantial benefits for energy efficiency.
and daylighting control, particularly in hot climates like Saudi Arabia. Speaker 2: Prior to this, the most visible study on SPD was from Cambridge University and it found that SPD was very effective at maintaining building temperatures by its ability to vary the tint of glass precisely.
The new study goes a bit further. It talks about the best places in different areas of the building to use SPD to meet design and engineering challenges and to optimize the environment with a focus not just on temperature, but on energy efficiency and daylighting.
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