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Strategies & Market Trends : India Coffee House

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To: Mohan Marette who wrote (5030)	7/9/1999 9:05:00 AM
From: Mohan Marette	Read Replies (2) of 12475

Titan makes a DASH! for kids tata.com Titan has entered yet another niche segment in the watch market, this time for kids. It has launched Dash! created exclusively for children in the 6-14 year range. A result of a 9-month long research exercise, Dash! is available in a range of colours and 28 designs. It is priced between Rs 250 and Rs 395. Watches for boys will have a sporty look and gizmos while those for girls will have pretty patterns. Dash! uses a quartz movement in an all-plastic body, is water-resistant up to 30 metres and comes with a one-year guarantee. Bhaskar Bhat, senior VP, sales and marketing, Titan Industries Ltd, commented: 'The market for children's watches here is virtually untapped. We want to be an innovator and define standards in this segment.' 9 July, 1999

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