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Non-Tech : Any info about Iomega (IOM)?
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To: Jock Hutchinson who wrote (50383)3/17/1998 9:01:00 AM
From: Les White  Read Replies (1) of 58324
 
>>...had a superior transitional portable storage product line, but failed...<<

Jock, your opinion of IOM's management is shared by many but your statement about it's product line can not be supported by the facts.

IOM's product line is not a failed attempt to become the leading supplier of removable storage systems. It can only be said that sales are flat, marketing expenses are up, and profits are down for this quarter. If these 3 conditions were precursors to failure than I doubt there would be a single company listed on any of the exchanges.

Your statements appear to assume that the market for removable storage can not sustain IOM's growth or that some other company with some other product can do a much better job.

Every quarter good or bad, IOM pulls further and further away from all known and future would-be competitors. The big prize for the leading removable storage provider lies in the future. There is much more market penetration to be achieved. Fundamentally, I think IOM is the clear favorite to maintain it's leading position and arrive at the promised land.

Sony may try to muscle in but it won't be easy for them either on the consumer side or the OEM side. They would have a long way to go to get the kind of compatibility and brand equity that IOM currently enjoys. It didn't happen overnight for IOM and I doubt it would for Sony either. And IOM didn't have an installed base of over 12mil to compete with.

Assuming that management makes changes as needed to correct for this quarter's disappointing results I think It's a little too early to be engraving their epitaph.

Les
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