Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 221.06

-1.1%

Jan 5 3:59 PM EST

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To: Road Walker who wrote (50415)	8/8/2001 6:06:45 PM
From: andreas_wonisch	of 275872

John, Re: How about this one. You show two cars, a huge gas guzzler with a large engine (labeled Pentium), and a sleek sports car with a smaller engine (labeled Athlon). Very good concept. Petz posted some similar ideas when the P4 was introduced (e.g a boat with many people paddling out of sync labeld Pentium 4 vs. a smaller boat with everyone in sync), and I am shocked that AMD's marketing still hasn't done anything about it. You might want to mail your suggestion to AMD's marketing but I don't expect anything to change. That's really a shame since in this case it's rather easy to come up with some smart ideas and AMD would have enough benchmarks to actually prove their claims (not some obscure Photoshop filters like Steve Jobs touting the Mac's performance advantage). With more than 7 million processors sold each quarter even a mere $5 rise in ASPs would allow AMD to spend more than $25 million for advertising each quarter (or $100 million a year). That should be enough to launch a small but targeted US wide campaign with television, print and Internet advertising. But I guess this is just not Jerry's style... He rather fights his personal archenemy Intel to the death instead of looking for alternatives to sell "his" processors for a reasonable price. There are probably better concepts, that's off the top of my head. But the idea remains the same, communicate on their level, don't preach, don't try to get the consumer to learn a new value system. I fully agree here. There are tons of analogies AMD could use (racing cars, Olympics, parodies for "Megahertz doesn't matter" etc.) to get the consumer's attention. After they have it, it should be relatively easy to communicate the message since they have good facts and aren't lying to the customer. Andreas

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