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Non-Tech : Any info about Iomega (IOM)?
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To: Dan Woodbury who wrote (50604)3/18/1998 2:23:00 PM
From: Cogito   of 58324
 
>>One thing that has surprised me about Iomega is that they have failed to counter the competition's threat of "the Zip killer" by marketing their own "Zip killer". A well accepted business mantra which is very applicable in hi-tech is you must plan to make your own products obsolete. Ever since the Zip became popularly accepted, it became the benchmark for other companies to target with competing offerings.<<

Dan -

When you're talking about removable storage, one of the biggest advantages a product can have is widespread acceptance. Zip's most valuable asset right now is the fact that if you want to exchange data with other people, a Zip disk is the medium most likely to work.

SyQuest has employed the strategy of coming out with new storage products that are incompatible with their old ones, and look where it has gotten them.

- Allen
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