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Non-Tech : Any info about Iomega (IOM)?

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To: sheila rothstein who wrote (51156)3/25/1998 12:32:00 PM
From: Bill Hernandez  Read Replies (1) of 58324
 
Adds can now become intelligible. KE did fine, but I always felt that the adds for IOM were hard to understand by the regular Joe. The adds tended to assume that the uninitiated knew what they were trying to sell. I think a new CEO who is strong in TV marketing and visuals should be one who can advertise the products in a straightforward manner and not waste time and $$ on silly skits that are hard to follow. Forget the GenX hip, cool, twisted blather. Just be straigtforward with IOM's truly useful products. They aren't toys. They are serious, revolutionary tools that everyone needs.
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