Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: sheila rothstein who wrote (51180)	3/25/1998 1:34:00 PM
From: Ben Antanaitis	of 58324

SR, Ad campaign... it got short sheeted. They tried to build up demand for Zip-Inside just when the box makers cut back on 'standard' features. Result is that Joe-bag-a-doughnuts may recognize a Zip, but doesn't know to ask for the $99 add-in extra that the sub-$999 box ads don't stress. Only light in that tunnel was the appearance of the 'get a Zip added for $99' insert right in the middle of the pictures of the system's being offered by Best Buy in their weekend ad. JMHO Ben A.

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