Naturally Splendid Enterprises (NSP-V) ships first Natera order to London Drugs
www.naturallysplendid.com
Feb 11, 2014 - News Release
Naturally Splendid Enterprises Ltd. has shipped the first purchase order to London Drugs for the company's 100-per-cent-owned Natera hemp protein line, destined for stores across British Columbia, Alberta, Saskatchewan and Manitoba. As previously announced, London Drugs will be replacing the Naturally Splendid natural hemp protein with the newly branded Natera hemp protein, comprising the full range of flavours: natural, dark chocolate, vanilla and blackberry-pomegranate. In addition, the company is pleased to report that Marketplace IGA will also be replacing the Naturally Splendid line with the Natera line. Marketplace IGA has 38 stores throughout B.C.
Naturally Splendid chief executive officer Craig Goodwin said: "We are successfully replacing the existing Naturally Splendid line with the newly expanded Natera line of hemp-based superfood products. With an expanded product offering, new branding and continued demand by consumers for healthier food choices, the future is looking positive as the line continues to gain traction." Mr. Goodwin added, "Increasing demand by parents, an aging population, including baby boomers, as well as athletes, are all demanding products that fortify their quality of health and well-being, as evidenced by the continued sales growth."
Naturally Splendid's retail line of superfood products was test marketed through 2013 in over 350 stores in B.C. and Alberta, including Save-On-Foods, Urban Fare, London Drugs, Sobeys and Marketplace IGA. Following successful sales throughout, this line was expanded to feature new flavours, sizes and more customer-focused packaging under the name Natera.
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Fact sheet
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Investors will likely be paying attention to the next financial report from Naturally Splendid. Sales have been minimal, approximately $77,000 through the first nine months of 2013, but if the company shows significant sales expansion, this growth story could get some wind in its sails. Shares have made some nice swings in the past year, from lows of 14 cents to a high of 30 cents and are currently holding in the middle at 21 cents for a flat day on Tuesday. The company arguably needs to post better revenue, but with some cash in the bank, only 28.7 million shares outstanding and a small market capitalization of $6 million, there is certainly upside potential if the hemp and omega products start flying off the shelves at retailers. Proper due diligence is, as always, encouraged. |
