from the 5-31 KNSC PR:
It is Kensington's opinion that if the ``wireless ear-bud'' sold for $49.00 and penetrated 1% of the United States market, with no sales in Asia or Europe, the Company could generate $42,140,000 in revenues.
Mark Haggerty stated, ``The market for the 'wireless ear-bud' is big in the United States, but it is bigger overseas because driving with hand-held cell phones are banned in parts of Australia, Austria, Belgium, Germany, Israel, Italy, Japan, Norway, Portugal, South Africa, Spain
and Switzerland.''
Based upon an estimated price of $49 with a 5% market penetration in the countries just mentioned, plus the estimated 1% penetration in the USA, it's estimated that annual revenues of the Kensington ``wireless ear-bud'' could exceed $100,000,000. Jerry Ramlet, vice president of marketing for both Kensington and Mail Call, stated that,
``The 'wireless ear-bud' works with any existing analog or digital cell phone in existence today so users don't have to
purchase new phones.'' The Company is hopeful that these projections of estimated sales will occur because it feels that its international patents will be granted.
I think the penetration levels are very modest. In the future one will get an ear-bud free with phone I would think |
