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Technology Stocks : Apple Inc.

AAPL 260.36

-0.7%

Jan 7 3:59 PM EST

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To: Alomex who wrote (5286)	10/8/1997 8:02:00 PM
From: Mark Palmberg	of 213181

Aren't we trying to run before we can walk? Regardless of whether or not some headhunter from Borneo recognizes the beloved Apple logo is really of no consequence to Apple Inc. at this stage of the game. The fact remains that the Apple logo is one of most elegant, meaningful corporate logos ever. The Macintosh computer was marketed as 'America's favorite Apple'...genius. The connection of 'an apple for teacher'...gold. Hell, even 'an apple a day keeps the doctor away' evokes a sense of safety, health, and well-being that Apple could use to leverage brand loyalty. What the hell is a 'Swoosh,' and what does one do with it? Good luck tomorrow! Mark

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