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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: Jim Mullens who wrote (53982)	5/6/2003 10:57:41 AM
From: Mike Buckley	of 54805

Jim, Perhaps the SEC should have gone one step further and required that all company advertising and PR be signed off by the CEO as being truthful and not misleading. If you're thinking of introducing integrity to our entire marketing system, good luck. As a test of truth in marketing, I indiscriminately selected three consumer products in my home: a bottle of vinegar, an electronic mouse, and a light bulb. I wasn't surprised that there was potentially misleading information on all of the product packaging. I've never owned a Qualcomm product. Call me skeptical, but I would be shocked if there wasn't a bit of overstatement or potentially misleading information when they sold consumer goods. --Mike Buckley

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