ASTRA's Top-20 Toy Fair Picks
Retail members of the American Specialty Toy Retailing Association know well that there's a lot to see at Toy Fair! On Monday, Sept. 18, at ASTRA's Share-the-Fair event, 120 of them gathered around tables to discuss their top-show finds with other storeowners, ASTRA Executive Director Kathleen McHugh told TDmonthly Magazine. Here are some of the products that were mentioned most often:
Sprig Adventure Series by SPRIG TOYS
Sprig Toys is a new, environmentally responsible toy company created by award-winning industry veterans (former Mattel and Radica designers). Its line of kid-powered, totally green adventure vehicles for preschoolers is made from Sprigwood™, a child-safe bio-composite material derived from 100-percent recycled wood and reclaimed plastic. The Sprig Adventure Series harnesses the natural energy of push- and pump-action play to power lights and other electronics — all without batteries. Adventure Guide characters wearing LED-lit hats plug into durable, attractively designed vehicles and engage preschoolers with audio that guides them through exciting adventures as they play.
Launch date: Fall 2008.
— "The sets were attractive, nicely packaged in recycled/biodegradable material, and had a rugged, tactile quality," said TDmonthly reporter Marie Raven, also a buyer for Over the Rainbow in Anchorage, Alaska, of the line at Toy Fair 2008. "It's a small line but felt to me like an appropriate number of items for a nice in-store presentation while appealing not only to the eco-sense of our customers, but also providing active and stimulating educational play."
— “I was really impressed by all the angles that it covered,” said Jennifer Klein, who in early 2008 ordered all three Sprig Toys vehicles for her store, Earth Child, in Sebastopol, Calif. Five of 24 retailers told TDmonthly this was one of their favorite lines at Toy Fair. 1/17/2008
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