(COMTEX) B: Maxnet Opens MAX!Auction @ MaximAuction.com Beginning its
B: Maxnet Opens MAX!Auction @ MaximAuction.com Beginning its ''30 Day Release
Beta''
FREEHOLD, N.J. (April 15) BUSINESS WIRE -April 15, 1999--Maxnet, Inc.
(OTC BB:MXNT) announced today that it is beginning its 30 day release
beta of its Auction-Portal.
Titled 'MAX!Auction,' MXNT's Chief Technical Officer, Michael Marsowicz
stated, "MAX!Auction's focus is similar to that of a classified ad
database, blended with Audio-Ads and Streaming Video with an easy to
use Bid platform."
MXNT's www.MaxPlanet.com daily traffic has already surpassed 139,000 a
day. All of these new MaxPlanet Users give fresh new eyeballs to MXNT's
advertisers. In conjunction with our agreement with Netword, Inc. -
www.Netword.com, MXNT will be giving Auctions a Netword so visitors can
rapidly go to the resource without having to dig through hundreds of
pages.
MXNT already has more than 2,500 registrants for MAX!Auction. "We are
working closely with Auctioneers/Vendors and End Users to build out
their piece of virtual real-estate. Our model is based on a Global
Interactive Flea Market; it is much bigger than just another Auction -
Site. Additionally, with Networds we have the ability to extend
company's brands easily and rapidly, stated Robert Fuchs, VP of
Marketing for MXNT.
Early registrants at maximauction.com and
maxplanet.com will qualify to have their products integrated
into the launch of Phase I of 'Max!Free' -MAX!Auctions. Registration
for MAX!Auction qualifies the User to bid or post Auction products and
view audio and video segments of future products and services. About
MXNT's - maximauction.com - MAX!Auction:
By replicating the feel of Windows 98 Explorer in its simplicity and
blending the site with Video and Audio Streaming Media
(RealVideo-RealAudio) the Internet User will be able to post bids or
items through a Secure Socket Layer while not getting lost in a
complicated system. MXNT's plans include a mail in bid as well as a
posting capability, Auctioneer channels where an individual User can
prospect for a vertical market within the User and Visitor database and
send rich media ads directly to them. MAX!Auction is being constructed
as a business community interwoven with retail channels and vertical
advertising models. MXNT looked closely at Egghead, Inc. (Nasdaq:EGGS),
OnSale, INC. (Nasdaq:ONSL), and eBAY, Inc.(Nasdaq:EBAY) and admitted
that they developed amazing systems yet still lacked a simplistic
interface and Streaming Media.
The Company believes that their business model will offer something to
the entire Internet community. MXNT seeks to provide a platform where
Internet Users develop a chunk of Virtual real estate, integrate Audio,
Video and off line communities into MXNT's Auction community to
function as a Free World Market Place all the while building User
confidence by allowing User autonomy. MXNT examined the sales
philosophy and data from the Television/Cable industries and concluded
that one of the primary desires of Y2K Internet Users, auctioneers,
inventory distributors and product dealers is autonomy.
MXNT's servers are using Thunderstone's Texis Server NT RDBMS software
as the backbone for MAX!Auction. Thunderstone's Texis Server package
has the ability to manage a very complex database, and also utilize
MXNT's rich media content. Thunderstone is an independent R&D company
that has been providing state-of-the-art solutions to intelligent
information retrieval and management problems for over 16 years.
Thunderstone's flagship product, Texis, is the most comprehensive text
retrieval and publishing software available. In one package Texis
provides every full-text, SQL, multimedia management, and dynamic
publishing operation needed for an enterprise search application. With
integration commencing across Multiple Portals, numerous affiliate
sales sites and transactional points, MXNT wants to provide expert
engineers and the best backbone for its Portal communities.
MXNT's tools will seek to search across merchandise and offer the Users
a multi-offering depending upon the Users desires. This tiered system
will provide a User preference database which will focus a greater
percentage of leads to clients, thereby increasing an items brand
awareness and sales. As the MAX!Auction system learns the Users
preferences and the merchandise available for the channel, MXNT's
Entertainment Division will simultaneously be offering E-mercials of
the Users preferences onto the visitors channel while offering Members
of MAX!Auction the ability to develop and create E-mercials, text, and
animated ads to all segments of the Internet community. Therefore, by
enriching the relationship between Client Users and Seller Users MXNT
believes that it may capture a slice of the $3 Billion dollars of
advertising revenues created by web advertisers by year 2000.
(Forrester Research and Jupiter Communications).
"Our goal to create Global Interactive Living Portals, Auctions,
blended with Audio/Video for Broadband, an Internet Radio Station as
well as an Information Business to Business/User to User WebPhoneBook
is all coming together under this complex integration," stated I.
Goldreich, VP and COO for MXNT.
In addition, by assisting MXNT with the testing and integration, early
registrants for MAX!Auction may also qualify and be rewarded with
premium listings within MXNT's WebPhonebook - The premier JAVA based
fully portable multimedia Internet-Rolodex.
MXNT openly invites existing registrants of WebPhonebook.com to
register into our newly designed JAVA based Webphonebook
webphonebook.com. As the integration continues, MXNT wants
to confirm the accuracy of existing data. MXNT plans the official
launch of WebPhonebook late second quarter 1999.
Maxnet, Inc. is an integrated Internet Development Company focused on
creating and expanding strategic alliances for its comprehensive
network of consumer and business-oriented web services with offices in
New Jersey and Florida.
For further information on Maxnet, visit their websites:
maxplanet.com maxplanet.com
maxplanet.com
maxplanet.com mxnt.com
maxplanet.com
Maxnet, Inc., MXNT is currently changing its name to reflect its new
diversified Internet marketing business.
Certain of the statements included in this press release constitute
forward-looking statements within the meaning of Section 27A of the
Securities Exchange Act of 1934, as amended. The Company notes that a
variety of factors could cause the Company's actual results and
experience to differ materially from those expressed in these
forward-looking statements. This release may contain forward-looking
statements, made pursuant to the "safe harbor" provisions of the
Private Securities Litigation Reform Act of 1995, that involve risks
and uncertainties, which might cause the actual results to differ
materially from those projected in any forward-looking statements.
Factors which could affect results include the development and
introduction of competitive technologies, the market awareness and
acceptance of the Maxnet technologies, the overall market demand for
internet services, the presence of technologically inferior products
and services which are priced or promoted to compete with Maxnet
services, the ability to attract and retain technical personnel, and
the ability of the Company to protect its proprietary information.
-0- gaa/mi*
CONTACT: Maxnet, Inc., Freehold
I. Goldreich, VP, 732/625-0770
Fax: 732/625-0777
info@mxnt.com
www.MaxPlanet.com
KEYWORD: NEW JERSEY FLORIDA
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET Today's News On The Net - Business
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