MessageMedia to Deliver E-Mail Marketing Services for Wachovia
BOULDER, Colo.--(BUSINESS WIRE)--Sept. 5, 2000--MessageMedia Inc. (Nasdaq:MESG), a leading provider of strategic messaging solutions and services, announced today that it will provide e-messaging delivery and management services for Wachovia Bank, N.A., a leading southeastern bank. The agreement with MessageMedia will enable Wachovia customers and visitors to Wachovia's Web site to choose to receive an e-mail newsletter and e-messaging from the bank.
"Wachovia places a strong emphasis on customer relationships, and e-messaging presents an opportunity to open a new and personalized electronic dialogue with our customers," said Lynn J. Brown, executive vice president and marketing director for Wachovia. "Through MessageMedia, Wachovia gains added expertise and resources to design an e-mail program that will strengthen communications with our customers."
The monthly e-mail newsletter will provide financial information on a variety of topics as well as information about Wachovia's online products and services. Wachovia will also use e-messaging to notify customers of special offers and promotions. Current customers and visitors to Wachovia's Web site at www.wachovia.com -- who explicitly opt-in -- will be able to subscribe to the newsletter and e-messaging. MessageMedia will assist Wachovia in building and utilizing the bank's list of newsletter and e-messaging recipients.
"MessageMedia's expertise with permission-based marketing programs will enable Wachovia to communicate with our customers in the way they want," said Wachovia's Brown. "We are committed to using e-messaging to offer superior service for those customers and Web site visitors who choose to participate in the program."
"Wachovia understands the importance of establishing and maintaining long-term relationships with customers," said Chris Roberts, director of financial accounts at MessageMedia. "Messaging is a powerful tool for customer retention and a great contributor to customer satisfaction. We are pleased to be working with Wachovia to help keep its customers in touch."
MessageMedia Solutions and Business Applications
MessageMedia delivers permission-based e-mail marketing and online customer care services as well as a full line of hosted and enterprise software applications designed to advance a complete online dialogue between organizations and their customers. The company's client services team -- with more than 125 marketing professionals -- provides quantitative analysis of campaign and customer data, opt-in program design and custom implementation for every customer based on current needs and future business strategies. MessageMedia offers specialized industry solutions for the publishing, ISP/portal, retail/e-tail, financial services, high-tech and travel and entertainment industries.
About Wachovia Bank
Wachovia Bank, N.A. is the principal subsidiary of Wachovia Corp. (NYSE:WB), a leading interstate financial holding company serving the southeastern, national and international markets. The corporation has dual headquarters in Atlanta and Winston-Salem, N.C. As of June 30, 2000, Wachovia had total assets of $70.8 billion. Member companies offer consumer and commercial banking, bank card, asset and wealth management, capital markets and investment banking, brokerage and insurance services. Wachovia Bank has nearly 700 offices and 1,400 ATMs in Florida, Georgia, North Carolina, South Carolina and Virginia.
About MessageMedia Inc.
MessageMedia (Nasdaq:MESG) provides e-commerce services, permission-based direct marketing, ongoing customer communication and real-time customer feedback solutions using industry-standard Internet protocols. MessageMedia's customer portfolio features Cisco, Dell Computer, E*TRADE, AOL, Yahoo!, Microsoft, GeoCities, CMP Media, Barclays Bank, EDS, Universal Studios, Hoover's Online and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet, and Pequot Capital Management, a Connecticut-based research-intensive investment firm.
"Safe Harbor" Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1999, and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo. 80301 Phone: 303/440-7550; Fax: 303/440-0303 www.messagemedia.com Investor Relations inquiries should be sent to investor@messagemedia.com.
CONTACT:
MessageMedia Inc.
Tom Ferrell, 303/440-7550
tferrell@messagemedia.com
or
Shandwick International
Carol Felton, 650/532-4000
cfelton@shandwick.com
or
Wachovia Media Relations
Jay E. Reed, 336/732-5855
jay.reed@wachovia.com
KEYWORD: COLORADO NORTH CAROLINA GEORGIA
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