HLYP
LOS ANGELES, Jul 12, 2000 (BUSINESS WIRE) -- Hollywood Partners.com, Inc.
(OTCBB: HLYP), a permission-based direct marketing company, announced today that
the launch of its new site, Planet Free(TM) has already resulted in 300,000
sweepstakes entries. The site was officially launched on May 1, 2000.
"This is a significant achievement for Hollywood Partners.com," said Gene Scher,
Hollywood Partners' newly appointed Chief Executive Officer. "This validates our
strategy and gives us tremendous momentum as we begin to grow our business and
execute on our plan."
Scher, who is also a director of the Company, joined Hollywood Partners in June,
has had a long career in marketing and licensing -- two of Hollywood Partners'
core businesses. Prior to becoming CEO of Hollywood Partners, Scher was a
co-founding partner of November, Lazar & Scher, one of the country's most
recognized entertainment and licensing companies. Prior to founding November,
Lazar, Scher founded Advanced Management -- a list marketing company -- and was
a co-founder of ACG, a computer databasing solutions network.
"This is exactly why we brought Gene on board," said Mark Beychok, Chairman.
"Gene has outlined an ambitious agenda and we expect Gene to increase our
visibility and credibility in the markets that we have targeted. Since May 1st,
we have experienced encouraging response and growth rates for our activities.
This is particularly important since we have been able to build our brand
without subjecting our visitors to banner ads."
Scher added, "Strategically, we plan to surround ourselves with a
well-established Advisory Board that will cover every facet of our business. In
addition to providing us with advice, they will also help us broaden our reach
as we grow."
Hollywood Partners.com is a marketing and promotions company that designs and
implements creative client solutions on the Internet. The Company uses
pre-packaged and customized initiatives to enable its clients to drive traffic,
enhance branding, and move product. The Company uses on-line and in-store
sweepstakes promotions and Hollywood content to attract and target visitors who
register to take part in current and future promotions. Its operations are
carried out through two sites, PlanetFree.com, which operates its sweepstakes
business, and BigTimeHollywood.com, the Company's e-magazine which provides
exciting content with a view towards its future syndication. Visitors can enter
sweepstakes and view current promotions at the Planet Free site by going to
www.hollywoodpartners.com and clicking the Planet Free logo.
Interested persons are encouraged to visit the Company's Website at
www.hollywoodpartners.com.
In conjunction with the provisions of the Safe Harbor section of the Private
Securities Litigation Reform Act of 1995, this new release may contain
forward-looking statements pertaining to future anticipated projected plans,
performance and developments, as well as other statements relating to future
operations. All such forward-looking statements are necessarily only estimates
of future results and there can be no assurance that actual results will not
materially differ from expectations. Further information on potential factors
that could affect Hollywood Partners.com, Inc. is included in the Company's
filings with the Securities and Exchange Commission.
CONTACT: Hollywood Partners.com, Inc.
Carol Yee, 310/552-0555, ext. 30
cyee@hollywoodpartners.com
www.hollywoodpartners.com
URL: businesswire.com
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
Copyright (C) 2000 Business Wire. All rights reserved. |
