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Technology Stocks : Echostar Comm.

SATS 68.66

+2.1%

Nov 21 9:30 AM EST

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To: Dr. Harvey who wrote (541)	1/4/1998 8:09:00 PM
From: Dom Sartorio	Read Replies (1) of 1394

Re: Futuretrak scanner.. Haven't seen this before.. Looks like a product that could save the day for DISH if it is indeed running out of channel space on I and II, but even so the solution could be messy.. If DISH has to start offering channels from Echo III, then they'd need to do the following: (1) partner with Futuretrak (or a competing company, or develop this technology in-house), and sell the new receivers as part of its standard offering, and once this is done, (2) offer "upgrades" to existing customers... this could be huge, requiring potential visits to over one-million-plus households to upgrade dishes. I'm sure the time and labor involved could seriously hurt the bottom line, unless they charged a lot of money for these upgrades. And if they did charge lots of money, I'm sure the DTV marketers would have a field day. Yuck! Does anybody see a better workaround for this? DOM

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