NEW YORK, July 18, 2000 (PRIMEZONE via COMTEX) --  American Film Technologies,
Inc. (OTCBB:AFTC) and aftmedia.com, has announced the election of Barry B.
Sandrew, Ph.D., an original founder of AFT and inventor of AFT's core
technology, to its Board of Directors and its Executive Committee.
 
In announcing the appointment, Fred Rudy, AFT's President & CEO said, "AFT is
fortunate to have attracted Dr. Sandrew back to AFT in this capacity. We view
Barry as the father of colorization since he was responsible for our original
systems and patents. His comprehensive knowledge of AFT's production systems and
technology are invaluable as the Company builds out its new design and
production studios and looks to recruit top technical, creative and management
talent. Under Barry's direction, AFT was the low-cost, high-volume producer of
modernized classic content and, with recent advances in technology, we expect
our new facilities to generate significantly higher quality output at a lower
cost. We believe these enhancements will drive AFT toward new opportunities,
capturing its full potential as a producer, owner and distributor of quality
classic entertainment content."
 
As Executive Vice President and Chief Technology Officer of AFT from 1986 to
1993, Sandrew established a client base that included Walt Disney Studios,
Warner Brothers Animation, 20th Century Fox, MGM, Universal Pictures, Amblin
Entertainment, Turner Broadcasting Systems, Republic Pictures, Marvel
Entertainment, the three major US television networks, Gaumont, TF1 and other
entertainment companies in the US and Europe. Through AFT's process, these
customers realized substantial gains, including asset appreciation, new
copyrights and distribution benefits derived through colorizing their content.
 
Today, rather than focusing on services for others, AFT has redirected its
business strategy to build its own irreplaceable library of classic
entertainment content for distribution through traditional and "new media"
channels, including the Internet, cable TV, broadcast, satellite, direct
response marketing, video clubs and DVD & VHS sales/rentals.
 
Commenting on his new position Dr. Sandrew stated "I'm excited about the
opportunity of teaming with Jeff Yapp, President of Hollywood Entertainment, on
the Executive Committee in steering AFT into a premier producer of quality
programming for a new generation of distribution channels that includes
broadband, high-definition and interactive media. As demand for content
continues to grow throughout the world from traditional and digital platforms,
this becomes the most exciting time to be rebuilding AFT. The recruitment of
management and industry acclaimed technical and creative talent has begun and
the Company is actively forging ahead with strategic content and distribution
alliances."
 
Since leaving AFT in 1993, Dr. Sandrew has been involved in several startup
companies including The Lightspan Partnership, which he co-founded that same
year. In 1998 he was instrumental in the redirection of entertainment company,
IATR, into an innovative Internet company, Netcurrents. Barry is currently
President of Global Media Technology, Inc., a wholly owned subsidiary of eSAT,
Inc. GMT is engaged in the development of leading-edge kiosk systems that are
updated via satellite for global retail music and movie distribution. The
company is also working with major video retailers and movie theater chains on
an eCinema initiative designed to revitalize low performing screens via
satellite distribution.
 
About American Film Technologies, Inc.
 
Historically, AFTC's principal business has been the production of color
versions of motion pictures and television programs originally produced in black
and white. Today, the company intends to utilize its patented technology to
restore, modernize and preserve classic films and TV shows while building and
distributing its own irreplaceable library of proven content. This new content
will provide a platform for AFTC to generate licensing fees, advertising and
e-commerce revenue from a variety of sources, including broadcast, cable, DVD,
VHS, and all emerging digital and broadband distribution channels.
 
Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for
forward-looking statements. Certain information included in this Press Release
(as well as information in oral statements or other written statements made or
to be made by American Film Technologies, Inc.) contain statements that are
forward-looking, such as statements relating to the future anticipated direction
of the company, plans for future expansion, various business development
activities, planned capital expenditures, future funding sources, anticipated
sales growth, and potential contracts and joint ventures. Such forward-looking
information involves important risks and uncertainties that could significantly
affect anticipated results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements made by or on
behalf of the Company. For more information about these and other risks and
uncertainties, see the SEC filings of American Film Technologies, Inc.
 
 
 KEYWORDS: election,film, technology
 
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                   Joyce Brubaker
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