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Technology Stocks : SYQUEST

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To: Joe Reich who wrote (5505)2/12/1998 11:34:00 AM
From: Mike C   of 7685
 
Joe -
I am a Syquest owner and long on stock and I've ignored latest
financials as I believe it's too early to show Spar- Q impact, if any.
What really bothers me is market penetration and public awareness of
products. When shopping in computer stores I strike up conversations with customers and sales people. It's appalling how few have ever heard of the product - "What's that"? First month of Q's introduction went well with front page exposure in catalogs and products on front shelf. I realize vendors sometimes have to offer a financial enticement for good catalog and shelf exposure but Syquest's exposure is absurd for the second month. Featured in catalog on 34th page in a 1/2 inch
layout at bottom while IOM is on front cover. Currently, in 3 major local NY chains product is on shelf behind service counter while IOM,
HP, Compac and "MegaDrive" etc have large floor displays as you walk in. As my coach used to say "you'ed better turn in your jock strap---"

Mike C
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