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Biotech / Medical : Biotech Valuation
CRSP 56.87-2.3%Dec 5 9:30 AM EST

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To: Robohogs who wrote (5580)1/29/2002 9:58:43 PM
From: Biomaven   of 52153
 
Jon,

Clarinex took 10% of the plain Claritin market

That's a very good showing. Probably helped that they priced it some below Claritin. Of course, given Soltara, it's not entirely clear from SEPR's perspective whether it's a good thing if Clarinex does well or not. <g>

SGP's marketing of Claritin was a real demonstration of the power of marketing over substance. Claritin is a pretty marginal drug at the official dose - and at a higher doses you get some sedation.

It's interesting how successfully AZN has been fending off generic Prilosec. Makes me wonder if SGP is going to pull something out of its hat to try to delay generic Claritin.

Peter
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