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Technology Stocks : CUC Int'l- Cybermarketeer?
CD 4.850-0.5%Jan 9 9:30 AM EST

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To: Ann Williams who wrote (55)4/16/1997 2:07:00 AM
From: Todd D. Wiener   of 243
 
Cheer up, Ann, because...

CUC Software Will Be Making Magic At E3

The Hottest New Multimedia Software from Blizzard Entertainment, Sierra On- Line,
Davidson & Associates and Knowledge Adventure Will be Showcased at the Inforum in
Atlanta

TORRANCE, Calif., April 14 /PRNewswire/ -- Attendees at E3 (the Electronic Entertainment Exposition, being held in
Atlanta on June 19 - 21) will not want to miss the spectacular exhibit planned for the show from the CUC Software family of
companies, which includes Sierra OnLine(R), Blizzard Entertainment(R), Davidson & Associates and Knowledge
Adventure(R). The most exciting, leading-edge products from these companies along with titles from their creative studios
including Berkeley Systems, Papyrus, Dynamix, Impressions and Books That Work -- will be on display at the Inforum, a
short 3-block walk from the exhibit floor.

The Inforum's 10,000-square-foot lobby will present "Making Magic," a behind-the-scenes preview of the hottest titles
planned for the third and fourth quarters. Hands-on demonstrations for close to 100 new titles, dynamic head-to-head game
play, a dazzling video presentation and Hollywood sets will make the Inforum the place to be at E3. Private meeting rooms
for retailers and the press will also be available.

Show attendees will find the Inforum's location very convenient -- transportation from the Georgia World Congress Center
will be available throughout the day, and the CUC Software exhibit will be open one-half hour before and two hours after the
show. In addition, attendees will pass right in front of the Inforum on their way to downtown Atlanta hotels.

For more information on being part of CUC Software's E3 magic, retailers should contact their local sales representative.
Members of the press should contact Susan Wooley at Blizzard Entertainment, Barbara Dawson at Sierra or Linda
Duttenhaver for Davidson & Associates and Knowledge Adventure.

CUC Software consolidates the sales, distribution, finance, accounting and overall management for Sierra On-Line,
Davidson & Associates, Inc., Blizzard Entertainment and Knowledge Adventure, each market-leading multimedia consumer
software companies. The combined resources make CUC Software one of the largest PC consumer software groups in the
world, and a leader in entertainment and educational software. CUC Software is a division of CUC International Inc , a
technology-driven retail and membership services company that provides access to travel, shopping, auto, dining, home
improvement, financial and other services to 66.3 million consumers worldwide. SOURCE CUC Software
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