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Non-Tech : LL Knickerbocker(KNIC)/Pure Energy Corp

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To: Tony Harper who wrote (561)7/7/1997 9:24:00 AM
From: bob jaremsek   of 1028
 
L.L. Knickerbocker Announces That Pure Energy
Corporation Has Filed a Formal Petition with the
Department of Energy Regarding Its Alternative Fuel

RANCHO SANTA MARGARITA, Calif., July 7 /PRNewswire/ -- The L.L. Knickerbocker Co.,
Inc. (Nasdaq:KNIC) announced today that Pure Energy Corporation (``PEC''), in which LLK holds
a 38.3% equity investment interest, has filed a formal petition with the Department of Energy
(``DOE'') seeking a rulemaking to designate its proprietary, non-petroleum motor fuel as an
``Alternative Fuel'' under The Energy Policy Act of 1992 (``EPACT''). The DOE has established
three primary criteria for official certification of an alternative motor fuel, (1) Substantially Not
Petroleum, (2) Substantial Energy Security, and (3) Substantial Environmental Benefit. The
Company believes that PEC's fuel meets the criteria.

Merrick G. (Rick) Andlinger, PEC's President & CEO, said, ``We believe prompt
commercialization and development of our fuel is in the national interest. The transportation sector
has enormous impact on our economy, our nation's energy security and our environment. PEC is
developing and implementing strategies that address both the domestic and global market for
supplying an environmentally friendly motor fuel that is competitively priced and utilizes existing
distribution infrastructure worldwide.''

PEC's fuel is designed to be used in so-called flexible fueled vehicles (``FFVs'') which can use up to
85% ethanol. Ford and Chrysler recently announced plans to mass produce hundreds of thousands
of FFVs for the commercial market, with a particular eye on federal and state fleets which are
required to purchase certain minimum quantities of alternative fuel vehicles under EPACT. The fuel is
a unique blend of ethanol, natural gas liquids and co-solvents. Both ethanol and the co-solvents will
be derived from renewable resources, i.e., cellulose biomass such as waste paper, agricultural waste
and wood waste. The fuel will be non-petroleum and as much as seventy percent renewable. The
fuel creates environmental benefits relative to gasoline, in that it produces less emissions, including
greenhouse gases which run in automobiles. Its renewable feedstock and less intensive production
process also are advantages.

In a statement from Louis L. Knickerbocker, he said, ``This is an exciting and important moment for
both PEC and The L.L. Knickerbocker Company. The realization of PEC's alternative fuel as a
commercial product is becoming more imminent each day. Rick Andlinger has done a wonderful job
getting PEC to this important milestone and we will continue to support him and PEC every step of
the way.''

Pure Energy Corporation, based in New York City, has the exclusive worldwide license from
Princeton University to commercialize the cleaner burning fuel developed at Princeton. The company
is involved in the formulation and production of alternative and bio-based fuels. For more
information on PEC, or the information contained in this release, contact Merrick G. Andlinger at
212-938-6923.

The L.L. Knickerbocker Co., Inc. markets a wide variety of branded collectibles, jewelry and
accessories and consumer products. The Company's primary focus is to create and build Brands
which can be marketed through a variety of channels, including national and international retail and
direct response mail. The Company has a 38.3% equity investment interest in Pure Energy
Corporation, the exclusive worldwide licensee to an alternative fuel with Patent Pending developed
at Princeton University. The Company also has a 25% equity investment interest in Ontro, Inc.
(formerly Self-Heating Container Corporation) and Insta-Heat, Inc., involved in the development of
containers which self-heat food and beverages.

SOURCE: The L.L. Knickerbocker Co., Inc.
Contact: Louis L. Knickerbocker of The L.L. Knickerbocker Co., 714-858-3661; or Fran Daniels of Financial
Sciences of America, 310-278-4413

........................ Bob
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