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To: Taki who wrote (56617)7/27/2000 9:48:52 AM
From: Taki   of 150070
 
(PR NEWSWIRE) Southard, Creative Genius Behind 'Pleasantville,' Joins America
Southard, Creative Genius Behind 'Pleasantville,' Joins American Film
Technologies as Senior Vice President, Creative Director

NEW YORK, July 27 /PRNewswire/ -- American Film Technologies, Inc.
(OTC Bulletin Board: AFTC), www.aftmedia.com, has announced that renowned
designer, Michael Southard, will join the Company as Senior Vice President and
Creative Director.
In announcing the appointment, Fred Rudy, AFT's President & CEO said, "The
ability to bring Michael back into the fold as head of our creative team is a
real coup for AFT and benchmarks the quality of talent we are attracting to
the Company. Michael has had a significant technical and creative influence
within the colorization and special effects industry since first joining AFT
in 1987, culminating in the production of "Pleasantville" for Newline Cinema,
a movie lauded for its stunning visual effects. It is this extraordinary
level of quality and attention to detail that AFT expects to apply to its
future projects as it builds its own library of classic entertainment
content."
Commenting on his new position, Southard stated, "After heading up
creative teams within several of the leading colorization/restoration
companies over the past 12 years, I am convinced that AFT's superior
technology and production systems will create a wealth of new opportunities
for the Company, including high resolution colorization, restoration and
special effects for high definition television and cinematic exhibition as
well as high quality film and TV commercials. With the demand for quality
family entertainment at an all time high throughout the world, I am confident
that AFT will be re-established as the leader of modernized content as the
Company builds strategic content and distribution alliances."
Michael Southard was most recently Director of Production for Arete
Entertainment. From 1992 to 1998, he was V.P. Creative Director for CST
Entertainment and Senior Designer for American Film Technologies, Inc. from
1987 to 1992. In the six years Michael was with AFT, he was instrumental in
the development of the Company's pre-production and design systems. Michael
's innovative color effects helped bring "Pleasantville" to life for Newline
Cinema. Michael has unparalleled experience with computer-generated color,
working on cutting-edge commercials, music videos and feature films. He has
worked on such features as "Bullets Over Broadway" and Disney's rerelease of
"Fantasia." His award-winning commercial work includes such popular and
groundbreaking spots as "Twister" for Volvo, Nina Ricci's "L'Air Du Temp,"
"Canals of Manhattan" for BMW, and France's "Eurostar" train. Music video
clients include Janet Jackson, Nirvana and Green Day, as well as countless
other national and international projects.

About American Film Technologies, Inc.
Historically, AFTC's principal business has been the production of color
versions of motion pictures and television programs originally produced in
black and white. Today, the company intends to utilize its patented
technology to restore, modernize and preserve classic films and TV shows while
building and distributing its own irreplaceable library of proven content.
This new content will provide a platform for AFTC to generate licensing fees,
advertising and e-commerce revenue from a variety of sources, including
broadcast, cable, DVD, VHS, and all emerging digital and broadband
distribution channels.

Private Securities Litigation Reform Act of 1995 provides a "safe harbor"
for forward-looking statements. Certain information included in this Press
Release (as well as information in oral statements or other written statements
made or to be made by American Film Technologies, Inc.) contain statements
that are forward-looking, such as statements relating to the future
anticipated direction of the company, plans for future expansion, various
business development activities, planned capital expenditures, future funding
sources, anticipated sales growth, and potential contracts and joint ventures.
Such forward-looking information involves important risks and uncertainties
that could significantly affect anticipated results in the future, and
accordingly, such results may differ from those expressed in any
forward-looking statements made by or on behalf of the Company. For more
information about these and other risks and uncertainties, see the SEC filings
of American Film Technologies, Inc.

For more information, please contact: Joyce Brubaker or Devon Blaine of
The Blaine Group, 310-360-1499, fax 310-360-1498, blaine@pacificnet.net, for
American Film Technologies, Inc.

SOURCE American Film Technologies, Inc.
-0- 07/27/2000
/CONTACT: Joyce Brubaker or Devon Blaine of The Blaine Group,
310-360-1499, fax 310-360-1498, blaine@pacificnet.net, for American Film
Technologies, Inc./
/Web site: aftmedia.com
(AFTC)
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