RE: You wrote, "I didn't think the Iomega TV ad I saw (the big plane thing) were bad. But they didn't
exactly hit a home run either. They were very safe. Syquest's radio ads IMO were very
good. I still remember the situations the announcer described, and the solution catch
phrase "3 Gigs for $300 bucks" very well. And it's been awhile since I've heard the ad.
It's too bad SyQuest doesn't have the resources to push their stuff on TV. If SyQuest
did TV ads as well as they did radio, they could really clean Iomega's clock."
There are two things about this that i don't agree with (and to be fair, let me repeat that i said i was not impressed with Iomega's big plane ads):
1. Syquest's radio ads IMO were very good. I still remember the situations the announcer described..."
The situation was stupid. As i remember the ad, a guys business was growing so fast that he couldn't fit all his data on his hard drive. Well, maybe it is time for him to buy a larger hard drive, a new computer or even move up to a network. Or buy one of the many removable storage products out there.
2. the solution catch phrase "3 Gigs for $300 bucks" Low price is very rarely a good reason to buy a product. Especially one that if it breaks down could cost a business a lot of money. And remember, if Syquest is targeting businesses in the ad, they can write this stuff off.
Finally, let me comment on: It's too bad SyQuest doesn't have the resources to push their stuff on TV. If SyQuest did TV ads as well as they did radio, they could really clean Iomega's clock.
Rocky, sometimes you almost get it: if if ifSyQuest... [had] the resources to push their stuff on TV..."
A few years ago Syquest had a chance. Let's not blame Syquest or glorify Iomega, but let's be honest. Syquest may be able to sell enough of its various products (which are all incompatable to each other and had no OEM support) to avoid bankrupcy for a few years, but the company has little hope of ever hiting the big time.
Iomega, on the other n.hand (pun, in case you missed it) sells way more drives and and makes more money than any of it competitors. OEMs are increasing, sales are increasing and margines are increasing. Even if their products are not the cheapest or the best, they own this market as a direct result of theit marketing department (i am thinking that i want to go into marketing, so i read a lot about this subject) so with 12+ drives sold (and shipping about one million more per month), they are very unlikely to lose this position.
At this point in time, i think it is safe that Iomega (the company) will do very well going forward. As for IOM (the stock), in the long run it will be fine. Short term, your guess is as good as anyones.
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