AlphaTrade.com Beta Testing of Portal Begins September 7, 1999
VANCOUVER, British Columbia, Sept. 1 /PRNewswire/ -- AlphaTrade.com (OTC Bulletin Board: EBNK - news) announces the beginning of a 30 day Test Phase for the E-Gate portal. The company is offering free real time streaming quotes for Nasdaq* during this 30 day testing period for the first 2,000 subscribers. (*Nasdaq Level I Qualified non-professional users only)
President Victor Cardenas states, ''AlphaTrade is pleased to offer subscribers the ability to participate in this exciting corporate development. With the equipment expansion completed and new staff hired, the E-Gate portal will be able to handle the anticipated high volume of traffic without any problems. However, to ensure no further glitches, we are scheduling the official launch of the portal for October 7, 1999 after the 30 day test period.''
This offer does not supplant the existing subscriber offer to provide the first 100,000 subscribers with free delayed streaming information. This free service will begin when the test phase has been completed, however, any of the free subscribers are welcome to participate in the test phase. Please sign-up on September 7th at AlphaTrade's web-site: alphatrade.com.
In addition to personal subscriptions, the company has signed the following web-sites to the 30 day test phase.
streetinsider.com
midnight-trader.com lookaheadcharts.com
wallstreetresearch.net
bigplaystocks.com
thewiseinvestor.com
This unique partnering strategy will eventually provide mass exposure to E-Gate to on-line investors as the combined ''hit-rate'' for the signed web sites is estimated at several million hits per month.
AlphaTrade's goal is a permanent licensing agreement between the ''beta-test'' companies involved. Our long-term goal is to have E-Gate applets as the industry standard for streaming financial information.
The mini-applet financial tools developed by AlphaTrade.com are commonly called thin client products. They will benefit on-line investors by providing financial information using the latest
technology in combination with an affordable pricing structure. The simplicity of E-Gate technologies is the ease with which AlphaTrade's applets can be implemented on any web-site without changing the appearance only enhancing the functionality of that web-site. This new approach is very much in keeping with Microsoft's stated vision as crafted by Steve Ballmer, Microsoft's President. The
Company's new vision as portrayed in the Wall Street Journal on July 23, 1999, states ''Empower people through great software anytime, anyplace and on any device.'' He further states that ''there is
trend among software developers to write programs that are stored on central server computers and used via Web browsers.'' The complete WSJ article can be viewed on AlphaTrade's web site or directly at wsj.com. The on-line investor will be able to access E-Gate by selecting the appropriate E-Gate button from any supported web site.
E-Gate's interactive architecture will remember information about the subscriber such as the subscribers' personal stock choices, personal financial requests, and items such as where the user originally signed up. This feature will allow the original web-site to generate advertising revenue in return for providing the E-Gate option to their on-line investors.
chris
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