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Technology Stocks : Ascend Communications (ASND)
ASND 197.70-4.5%2:50 PM EST

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To: Gary Wisdom who wrote (57251)11/17/1998 9:00:00 AM
From: Gary Wisdom   of 61433
 
Ascend Global Integration Services Unveils Global Strategy and Service Delivery Capabilities

Business Wire - November 17, 1998 08:18

ALAMEDA, Calif.--(BUSINESS WIRE)--Nov. 17, 1998--

Global Integration Services Elevates Support and Services on Global Scale; Focus On Time-to-Market Solutions and Network Lifecycle Support

Ascend Communications, Inc. (Nasdaq:ASND), a leader in wide-area networking (WAN) and Intelligent Networking (IN) solutions for providers and users of the
next generation public network, today announced a new strategy for its Global Integration Services (GIS) business unit that is focused on delivering "Time to
Market" solutions through the delivery of a full range of network lifecycle support services. These integrated, flexible services are available on a global basis
and support the full range of network lifecycle needs and allow Ascend customers to gain greater performance and value from their networks, while achieving
the competitive advantage of being first to market with new voice and data services.

According to Scott Thompson, executive vice president of Global Integration Services, the GIS strategy is the result of extensive research into the needs,
wants and expectations of the Ascend customer base, many of whom are carriers, Internet Service Providers (ISPs), Competitive Local Exchange Carriers
(CLECs), enterprise and other network service providers. "For these customers, the network is the business and the ability to bring new voice and data
services to market is vitally important," Thompson said. "By focusing GIS on time to market solutions, Ascend has positioned itself as a business partner,
providing both the advanced technology and the technical expertise to implement it quickly and manage it effectively. It's all about better bottom line results
for our customers."

The GIS goal of providing Time-to-Market solutions is based on a strategy of developing services that support the lifecycle of a network. "Networks don't have
a traditional product lifecycle," said John Pohl, senior director of marketing of Global Integration Services. "Networks go through a continual evolutionary
process that is driven by the need for new capacity and capabilities created by technological advancements. Supporting the entire evolutionary process helps
us ensure that our clients deliver the right services to the right markets at the right time with sufficient capacity to satisfy future demands."

The four evolutionary phases are Planning, Design, Implementation, and Management and GIS has been organized into business units that focus on the
unique challenges of each phase:

-- Professional and Technical Services, headed by Mark Quinlivan,
vice president, is focused on providing business consulting and
developing and delivering services for network design,
performance audits, and network deployment. This business unit
also provides project management as well as custom software
development services.

-- The Advantage Services unit is focused on customer support
programs including Ascend Online Services, an interactive support
Web site (for more information see news release -- "Ascend Online
Services Heralds the Future of Innovative Service Delivery").
This group provides expert on-line, on-site and phone support,
from seven Technical Assistance Centers strategically located
around the world. On-site service is available in more than 40
countries and can be delivered in as little as two hours.
Telephone support can be provided around the clock in 140
languages.

-- Global Education, under the leadership of Dixie Smetana, director
of Education and Certification, delivers programs on a variety of
technology topics at ten training centers in the Americas,
Europe, Asia, and Australia. The business unit also manages the
Ascend Certified Technical Expert (ACTE) program.

"The Ascend GIS strategy is logical, well thought out, and important to its customers," said Glenn Gabriel Ben-Yosef, president of Clear Thinking Research in
Boston, Massachusetts. "Ascend GIS is a leading vendor support organization that recognizes the value of intellectual capital in network services. By focusing
on time to market solutions, GIS is saying they understand the critical needs of their customers."

Availability

Ascend's Global Integration Services are available immediately, worldwide. Additional information on these services is available on the Ascend Web site at
ascend.com.
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