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Technology Stocks : Apple Inc.

AAPL 271.50

+2.0%

Nov 21 9:30 AM EST

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To: Edward Boghosian who wrote (5730)	10/27/1997 7:26:00 PM
From: J R KARY	of 213173

Ed.: Jobs is addressing the retail channel plus adding smaller distributors It was reported he held dealer meetings after a undercover group reported on the large store channel . It resulted in new qualification ground rules . He also lightened the requirements for small volume VARS/stores who are expected to ACTIVELY challenge their larger competitors . The TV advertising is to be re-focused to local billboards etc. with the 11/10/97 product roll-out . In the meantime we can only THIMK ! Regards, Jim K.

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