2nd IFTP PR:
Infotopia Inc. Retains Electronic Retailing Executive Team as Part of Master
(Business Wire 08/04 07:54:26)
Plan to Open New Distribution Channels
Business/Technology Editors
BOSTON--(BUSINESS WIRE)--August 4, 2000--Ernest Zavoral, President
of Boston based Infotopia Inc. (OTCBB:IFTP), today announced that he
has retained Transactional Marketing Partners, Inc. ("TMP") to assist
him in developing an overall strategy designed to open new channels of
distribution for the Company's products. TMP is owned and operated by
electronic retailing veterans Earl Greenburg and Joel Margulies.
Earl Greenburg, who brings with him more than a decade of
experience in direct response marketing, currently serves as Chairman
of industry trade association Electronic Retailing Assoc., In
addition, his credits include Executive Producer for NBC's Emmy
winning "The Regis Philbin Show" and Producer for several other
network shows, including Fox's "World's Scariest Police Chases."
A veteran award-winning advertising and creative marketing
executive, Joel Margulies held senior level positions with industry
luminaries such as Ogilvy & Mather, Lintas, and DDB Needham Worldwide.
During his agency tenure he counted among his clients CBS, IBM, GTE,
Michelin Seagrams, and Volkswagen.
At TMP, Greenburg and Margulies consult in strategic planning and
business development for a wide variety of clients worldwide. Their
client list has included Home Shopping Network, Excite, and Harrods of
London.
Commenting on his relationship with Infotopia, Mr. Greenburg
stated, "Infotopia is facing an unprecedented opportunity to expand
its business. We share Mr. Zavoral's vision for this potentially
explosive growth and are pleased to be a part of it."
Mr. Zavoral concluded, "Earl and Joel bring to us the expertise
and contacts we need to launch Infotopia to the next level. Their
ability to open retail distribution channels and fill them with just
the right product is unparalleled. With TMP we have now put in place
the final piece of our master plan for growth." |
