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Non-Tech : E*Trade (NYSE:ET)
ET 16.41-1.1%Jan 5 3:59 PM EST
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To: A. Cheng who wrote (5858)4/10/1999 12:03:00 AM
From: Cosmo Daisey   of 13953
 
AC,
Many stockholders of E*Trade are also customers and E*Trade can track customer activity on their system. It seems that the most activity in E*Trade stock by E*Trade customers is in the $30/$40 range so a way of increasing shareholder value is to split the stock to get the price in the $30/$40 range. A high price decreases activity because most buyers want at least a round lot of 100 shares and smaller portfolios are less likely to buy a $120 stock. Just my thoughts and not the result of any company information. An example is AOL that has split three time in the past 52 weeks and each time the price returns to the old levels.
CD
I am long EGRP and AOL
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