| I saw this: 
 Adoption, though, will take time. AiryString can fit into existing   workflows, but to unlock its full potential, factories will apparently   need specialized sewing equipment. That limits early use to design-led   and performance-oriented
 
 It does seem like a huge innovation, the first major one I know of since zippers were invented. Think semiconductors, with an innovation happening every thirty minutes, and relatively quick universal adoption. You can still get button fly pants and audio tubes, but few do.
 
 It took a while for the zipper to get adopted, but they've been ubiquitous as long as I've been around.
 
 en.wikipedia.org
 
 That's the part I found Wow-worthy. There are probably other aspects.
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