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To: eric larson who wrote (5741)	1/14/1999 7:21:00 PM
From: eric larson	Read Replies (1) of 10072

TEAC ships USB FDD for iMac newsalert.com In another industry first, TEAC has just introduced a super slim, lightweight stand- alone floppy disk drive unit (FDD) designed to connect directly to the USB port of Apple's revolutionary iMac desktop computer and housed in translucent blue plastic to harmonise with the machine's acclaimed styling... Measuring only 104 x 160 x 21 mm, the portable USB FDD weighs only 320grams and will easily fit in a pocket, living up to its portable designation and making it an essential companion to this latest generation of computers. Price for the unit in retail packaging is only GBP 89.00 plus VAT. [GBP 89.00 == USD 147.36] Its very low power consumption of 500mA (max) from a 5V supply enables the TEAC USB FDD to take its power directly from the standard USB connector so no external or auxiliary power supply is needed. ------ Iomega can bring out a similar product -- retail 70%-80% less -- as a strategy to penetrate the sub-$1000 market, now 58% of entire PC market *and growing. As per the Zip drive, Iomega need not aim for large margins with this product in-and-of-itself (unlike TEAC)... rather to be used as a low-cost, indirect means to logically seduce sub-$1000 OEMs to supplant the standard 3.5" floppy with the ATAPI Zip, which can happen once an inexpensive, convenient USB floppy is made available. 58% of PC market ~= 50-60 Million PCs per year. Iomega's Zip -- over multiple years -- has reached a total* of only 21 Million PCs. This is an opportunity for Iomega to fend off competitors' combo-drive "attractions" while expanding Zip inclusions rapidly. Then, again, what's the hurry?

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