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Technology Stocks : Ampex Corporation (AEXCA)
AMPX 9.190-0.2%Jan 6 3:59 PM EST

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To: Carl R. who wrote (6045)3/5/1999 2:50:00 AM
From: flickerful   of 17679
 
<< the novel attempt by Intel to brand a component >>

the whole notion of branding anything
non-essential may be vulnerable to such an analysis.
however,
the reallocation of market share speaks more
to the disappearance of a true monopoly,
rather than the "breaking down" of validity in "brand name".

they will always enjoy consumer
loyalty based on perception: in the case of intel,
and i trust those who buy based on price points will still favor intel given an equivalent choice.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
BY WAY OF DISCLOSURE:
even as a former idti shareholder,
a fortunate one, i might add...
i still acknoweldge
the consummate brilliance,
and staying power of intel branding.
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