Compaq Set up New Department
CHINA, May 07, AsiaPort -- On April 26, the agency of Compaq in
Beijing set up marketing channel department, which would take full
charge of and offer support to the Compaq marketing contigents, while
drawing market promotion plans and then put them into effect. Following
the establishment of the department, new marketing policies and
development objectives have been disclosed as follow: establishing
stronger marketing contigents; making efforts to increase its market
share; improving the imbalanced situation of marketing capability;
simplifying the operational procedure and perfecting the award
mechanism; investing in regional market and extending the regional
demand; keeping the market price stable through strict management and
training; helping the agencies and salesmen transform to be efficient
solution providers. Some persons in charge of the marketing department
indicate that Compaq has, so far, established a marketing channel
characterized by the combination of Compaq culture and China's national
conditions. Every new product is available to the consumers across the
country, with the fastest, most convenient and most consierate supports
and services provided.
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