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Technology Stocks : America On-Line: will it survive ...?
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To: Steve Robinett who wrote (6081)11/21/1997 10:21:00 PM
From: jack rand  Read Replies (2) of 13594
 
>>Their argument that the $1000 PC helps AOL is probably right

That's an intellectual argument which to-date isn't quite born
out by the data. So far, only 20% of $1,000 PCs are being
bought by 1st timers. The 80% are upgrades and second units.
This according to Consumer Electronics Mfgs Assn; Comptuter
Intelligence, etc.

Also, first time buyers as % of total have dipped to 30-40%
vs. 60-70% in year past. That will blip up for X-Mas, tho, as
usual.
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