By David B. Wilkerson, CBS MarketWatch Last Update: 8:29 PM ET May 8, 1999 Earnings Surprises Market Snapshot
Compaq (CPQ: news, msgs) shares could be active Monday following reports the computer maker will cut its distributors to four from around 40 to reduce costs. Shares rose 1/8 to 23 3/4 Friday. See story.
Compaq reportedly to cut distributors
By Tom Bemis, CBS MarketWatch Last Update: 6:50 PM ET May 8, 1999 NewsWatch
HOUSTON (CBS.MW) -- Troubled Compaq Computer will reportedly cut the number of distributors for its computers to four from about 40 in the first streamlining move since Eckhard Pfeiffer was forced out as CEO last month.
The move is expected to be announced next week the Houston Chronicle said in a report that also credited Bloomberg News.
Compaq warned it would miss analysts' estimates just days before it reported earnings in April, sending shares tumbling.
At the time Pfeiffer blamed industry conditions, but subsequent industry-wide sales data suggested the company was losing ground to competitors such as Dell (DELL: news, msgs) and Hewlett-Packard (HWP: news, msgs).
The streamlining will be the first effort by Chairman and acting CEO Ben Rosen to improve performance.
Analysts welcomed the idea of cutting distributorships as a sign Compaq is moving to control costs. Apple Computer (AAPL: news, msgs) followed a similar strategy at the beginning of its turnaround effort two years ago.
Compaq stock rose 1/4 to 24 7/8 Friday.
(Houston Chronicle)
Tom Bemis is an assistant news editor for CBS MarketWatch.
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