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Technology Stocks : America On-Line: will it survive ...?
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To: Mark The Trader who wrote (58)8/19/1996 4:16:00 PM
From: grogger   of 13594
 
I still think people will like some of the unique features of AOL. They also have a big group of customers who probably feel some sort of loyalty towards the company, but I do worry about the number of people who will switch to the cheaper access to the internet. Hopefully, they can counter this with the uniqueness of their product. They are also very agressive with their marketing. They do not have the most customers for no reason. I also think another factor which should be looked at are advertising revenues for the company. They expect this area to grow rapidly and if they can reach 10 million subscribers within the next year I think this would be a big plus for advertising revenues. I think that the management of the company can benefit from this. We'll have to see what happens.
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