PFE (Pfizer) How high will it go? Message Board

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Biotech / Medical : PFE (Pfizer) How high will it go?

PFE 26.45

+2.3%

3:59 PM EST

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To: Brander who wrote (6154)	10/26/1998 12:00:00 PM
From: Anthony Wong	of 9523

Pfizer Submits Viagra TV Ads to FDA for Review, USA Today Says Bloomberg News October 26, 1998, 11:16 a.m. ET New York, Oct. 26 (Bloomberg) -- Pfizer Inc. is ready to air its first television commercial for its impotence drug Viagra and has submitted the advertisements to the U.S. Food and Drug Administration for review, USA Today reported. The commercials also have been submitted to television networks and cable stations for review and while an ABC spokeswoman said the commercial is in the clearance process, a spokesman for ESPN said the spots reviewed so far won't be used by the sports station, although ESPN is open to showing the ads in the future. After the FDA approves the commercials -- a process that generally takes about three weeks -- Pfizer is expected to give networks the go-ahead to begin airing the 60-second ad, the paper said. Pfizer's print ads for Viagra, featuring a photo-spread of older couples dancing cheek-to-cheek, already appear in magazines. (USA 10/26 1B www.usatoday.com) --Mary Wood in the Princeton newsroom (609) 279-4028 /jjs quote.bloomberg.com USA Today article usatoday.com

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