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To: DaveMG (22630 ) From: michael piturro Monday, Feb 8 1999 12:19AM ET Reply # of 22639
Mot's New Toy>
Monday February 8, 12:00 am Eastern Time
Motorola merges organizer with cellphone
(Release at 0001 EST February 8)
By Therese Poletti
SAN FRANCISCO, Feb 8 (Reuters) - Cellular phone giant Motorola Inc. (NYSE:MOT - news) on Monday will unveil a handheld organizer that meshes with its cellular phone technology -- making it possible to dial a phone number stored in an organizer with one touch.
The organizer, called the StarTac Mobile Organizer, is the first product to result from Motorola's acquisition of Starfish Software of Scotts, Valley, Calif., last July for a few hundred million dollars.
The suggested retail price of the organizer, which clips onto the back of a Motorola StarTac cellphone, is $250. It will be available in the second quarter through cellular phone carriers and electronics retail outlets. The organizer is an accessory to Motorola StarTac cell phones. Motorola has not yet priced the combination StarTac phone/organizer package.
''The carriers may choose to subsidize the product because it will be easier to make extra calls,'' said Ravi Srivastava, a director of strategy and marketing in Motorola's cellular subscriber business. ''It gives you the ability to have a turbo dialing approach.''
The StarTac Mobile Organizer is a bit larger than a pager, weighs 2.3 ounces and runs for about nine months on two lithium batteries. It clips easily onto most versions of the popular StarTac cellular phone, which is one of the smallest and lightest cell phones, with millions in use.
A user can click through the organizer calendar and address book functions using pager-like keys while on the go, without having to look up an entire phone number, and then dial it.
''It's probably going to be one of my top ten products of the year,'' said Andrew Seybold, editor of Andrew Seybold's Outlook, a newsletter on mobile computing, in Boulder Creek, Calif. ''It's also going to change the definition of a smart phone dramatically...I think they will sell a huge number of these things.''
Seybold estimates that Motorola could sell about 500,000 organizers to the installed base of 10 million StarTac users and that up to 500,000 new subscribers could buy StarTac phones because of the organizer in its first year.
Starfish is mostly known for creating the calendaring and scheduling software that is part of the REX, a tiny handheld computer the size of a credit card. Starfish was founded in 1994 by the software industry maverick Philippe Kahn, who also founded Borland International Inc.
The company, now a wholly-owned subsidiary of Motorola, also develops software called TrueSynch, which lets a user enter information once on one device and download it or transfer it to other devices such as a personal computer or a PalmPilot, synchronizing all updates at once.
The Motorola StarTac Organizer has TrueSynch technology to synchronize with PC organizer software such as Microsoft Corp.'s Outlook, IBM's Lotus Organizer, Lotus Notes, Starfish's Sidekick, Web-based calendars such as Yahoo! (Nasdaq:YHOO - news) Calendar & Address Book, and personal digital assistants such as 3Com's Palm Pilot and the REX Pro.
(NYSE:MOT - news), (NYSE:IBM - news), (Nasdaq:COMS - news), (Nasdaq:YHOO - news)
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